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Business organisations are constantly developing new strategies to bolster their sales and growth. As per the ever-changing dynamics

The global market for all counterfeit items is booming. According to the Global Brand and Counterfeiting Report, “The worldwide value of counterfeiting stood at a massive 1.2 Trillion dollars.”

At the start of this year, two ill-fated hooch tragedies in the states of Uttarakhand, UP and Assam took more than 200 lives.

Counterfeiters have found new ways to make duplicate products. The easy availability of advanced manufacturing technology has made

Robust packaging plays an important role in making the product visible and securing them against counterfeiting. The packaging industry keeps

Without packaging, the product and the brand cannot sustain in the market. A robust packaging not only protects the product from any kind

Inventory management is the management of stock and inventory. It is an important part of supply chain management and includes different

Whether it’s a medicine, food item or a makeup kit, consumers always want to be sure about the genuineness of the product.

A recent report by OECD (Organisation for Economic Co-operation and Development) and EU’s (European Union’s) Intellectual Property Office