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Packaging plays an important role in product safety, promotion and sales. In a highly competitive market environment packaging can boost

Holography not just helps in securing the product against duplication but also helps in making the product highly attractive

One of the biggest challenges for companies today is securing their supply chain. Lapses in a supply chain can lead to theft, counterfeiting,

The high number of deaths caused due to hooch tragedies took the entire nation by storm. Counterfeit or low-grade adulterated liquor

The process of payment collection is the most crucial part of any business process. All the efforts in all the steps will go vain if the

Every year, many organisations lose millions of money due to warranty claims processing issues. There is a dire need for effective

Marketing campaigns are useful to promote a product through different media, including print, radio, television and online platforms.

In today’s market scenario, online shopping trends are taking over the minds of the consumers. With the deep penetration of internet

As companies constantly push to attain maximum sales, they implement new marketing strategies which are aimed at directly capturing the

Product authentication is important to determine the genuineness of a product. Authentication is a system through which a system verifies