apparels-and-fashion

Overview Of Counterfeiting In The Apparel & Fashion Industry

Counterfeiting in the apparel and fashion industry is a multi-billion dollar illicit trade that spans the globe.
Clothing accounted for 14% of overall seizures of fake goods globally in 2022. (orld Customs Organization)
Instagram’s hashtag feed is a thriving black market for illegal counterfeits.

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Secure your products from duplication with high security labels, apparel tags and hot stamping foils

Differentiate your product from counterfeits on the market shelf and enhance your brand image

Curb down incidents related to product duplication or diversion and subsequent loss in sales

Give end users the power to authenticate the genuineness of your product and provide you with valuable data for marketing analytics

End-To-End Solutions For Apparels & Fashion

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We provide customized anti-counterfeiting solutions for the apparels industry which prevents duplication and subsequent financial losses. Here is a list of some of our anti-counterfeiting offerings for the apparel industry:

Security Holograms/OVDs
Holographic Hot Stamping Foils
Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics, and supply chain visibility- when clubbed with QR codes. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our highly aesthetic UV embossed labels can accentuate the looks of your apparel brand. We provide labels under the following categories for your apparel products:

Smart Labels
Security Labels
Specialty 3D Labels

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. Holostik offers the following assortment of packaging solutions for the apparel industry:

UV Embossed 3D Lens Films
Holographic Packaging Films
Holographic Security Pouches
UV Embossed 3D Folding Cartons

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Supply Chain Visibility

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increases profitability. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following: