Overview Of Counterfeiting In The Liquor Industry

The unrecorded alcohol makes up 51% of all alcohol consumed in India. (WHO)
Counterfeit alcoholic beverages alone cost the Indian government ₹ 15,262 crore in lost tax revenue. (FICCI)
Counterfeit spirits range from 25% to 40% of total alcoholic spirits consumed globally. (Heriot-Watt University Research Gateway)

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Our smart & secure revenue stamps, holograms, labels, and digital solutions prevent sale of counterfeit alcohol, enhances product aesthetics, and improves supply chain visibility

Prevent adulteration & duplication of alcohol which leads to decrease in revenue for liquor companies

Prevent evasion of government taxes, and saves lives by preventing hooch tragedies

Help in tracking and authenticating product inventory in the supply chain for better efficiency and profitability

Empower the tax collectors and supply chain inspectors to detect any fraudulent activity in supply chain

End-To-End Solutions For Liquor

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We have complete in-house capability to integrate these technologies. Our highly secure revenue stamps with holographic security and digital barcodes prevent duplication of liquor products and help maintain supply chain visibility. Here is a list of some of our anti-counterfeiting offerings for the liquor industry:

Security Holograms/OVDs
Revenue stamps
Holographic Hot Stamping Foils
Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions. Our highly aesthetic beer labels differentiate your liquor product on the shelf and can be integrated with digital barcodes for inventory visibility and tracking. We provide labels under the following categories for the liquor industry:

Smart Labels
Security Labels
UV Embossed 3D Labels
Beer Labels
Holographic Shrink Sleeves

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. Giving an edge to your product over others our UV embossed mono cartons leverage your product appeal and brand value resulting in higher sales. We offer the following assortment of packaging solutions:

UV Embossed 3D Folding Cartons
UV Embossed 3D Lens Film
Holographic Packaging Films

Supply Chain Visibility

Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increases profitability. Our physical products can be integrated with digital barcodes to provide a gamut of supply chain solutions which include tracking the product in supply chain, managing inventory & warehouse and product authentication by stakeholders of the supply chain. Our customized offerings in supply chain visibility include the following: